“Wicked,” which comes to PlayhouseSquare’s State Theatre for the third time in four years, has sold more tickets in the past 11 weeks — 10 percent more — than at the same point the last time the show was here, PlayhouseSquare’s Gina Vernaci said.
Making that figure even more significant is the fact that this year’s four-week, 32-performance run is 20 percent shorter than the last one — 40 shows over five weeks — which came in February 2008, before the financial crisis hit.
“At this rate, we will be over $6 million [in ticket sales] by the first performance,” said Vernaci, the downtown Cleveland theater district’s theatrical vice president.
“Which is 83 percent of the total gross potential of the entire engagement. We are currently into selling standing-room-only tickets for some of the performances.”
Cleveland was selected as only the second market in the country (after Denver) to get a re-return visit from “Wicked,” the Stephen Schwartz musical about the friendship behind the scenes of “The Wizard of Oz” between Glinda, the Good Witch of the North, and Elphaba, the Wicked Witch of the West.
But while Cleveland has been a very good market for “Wicked,” producer David Stone said the musical, which first opened in one of Broadway’s biggest theaters in 2003, does strong business in every market it has entered.
Wicked will be performing till December 13, 2009. Hurry up and book discount tickets for Wicked Tickets in Cleveland, Ohio.
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